【摘要】 商业步行街是当今城市旅游购物和休闲的一个重要场所。广州市北京路是广州历史和现代有名的商业街之一,也是广州的一个著名景点。为了更好地包装广州市北京路的旅游形象,在详细分析其旅游文脉和旅游发展现状的基础上,采用企业识别系统的相关理论,对该区旅游形象MI、BI、VI三个方面进行了较为科学的策划。认为广州市北京路应突出“岭南第一街”的特点,对步行街的企业行为系统、市民行为系统等进行有效管理和规范,并改善现有的视觉景观和视觉标志,着力塑造一个集旅游观光、购物消费和休闲娱乐于一体的旅游形象。更多还原

【Abstract】 The commercial tramp street is an important spot for shopping and relaxation in urban nowadays. Beijing Tramp Street is one of famous commercial streets both historically and presently in Guangzhou. It is also famous scenery there. To make the image of Beijing Street better, on the basis of analyzing its culture and present tourist situation, some theories about Corporate Identity System are used to make the scheming of its tourist image, including MI, BI and VI designs. Beijing Tramp Street should present the characteristics as The First Street South China. Corporate identity system and citizen identity system in the tramp street are managed and standardized effectively. Vision landscape and vision symbol are should be improved etc. A tourist image collecting sightseeing, shopping and entertainment is made at last.更多还原