【摘要】 现代大众传播时代,利用媒介事件做公关广告,在市场营销中属于一种事件营销。事件营销将企业的品牌形象融合到热点事件中,当人们关注热点事件的进行与发展时自然而然地想到某个品牌,这是现代企业广泛采用的一种营销策略。更多还原

【Abstract】 Taking the advantages of media incidents to make public advertisements in contemporary era is called "events marketing".The mergence of enterprise image and focal events in the event marketing of a certain corporation aims at relative public attention on its brand.This kind of marketing strategy has been widely applied in nowadays.更多还原