节点文献
中国体育体制下明星运动员的商业开发
The Commercoal Development of Sports Stars under the Chinese Sports System
【摘要】 当“举国体制”创造出一批又一批体育明星的时候,国家体育组织理应充分挖掘他们的商业潜力.在不影响体育训练的情况下,应该让他们的潜能最大限度地发挥出来,这不仅能为运动员消除退役的后顾之忧,也能增强竞技体育的自我造血能力,减轻国家负担.
【Abstract】 When the national system produces more and more sportsstars,the national sports organization should fully enploit their commercoal potential.Their potential should be enploited at their best without interferingwiththe training.This not only removes their worrying problems after they have retired from sports career,but also strengthens the self-sufficient ability of c ompetitive sports and reduces the burden for the country.
- 【文献出处】 雁北师范学院学报 ,Journal of Yanbei Normal University , 编辑部邮箱 ,2005年05期
- 【分类号】G80-05
- 【被引频次】12
- 【下载频次】328