【摘要】 研究由两个制造商和多个地区总经销商组成的分销系统,假设每个地区总经销商都经销这两个制造商的产品,且在同一个地区总经销商处,两个制造商的产品需求具有一定替代性。在分别给出了地区总经销商和制造商的总利润模型的基础上,建立了以整个分销系统总利润最大为目标、以地区总经销商的服务水平为约束条件的分销系统利润优化模型,并通过仿真分析了定价参数、忠诚度参数和需求方差的变化对分销系统绩效的影响。更多还原

【Abstract】 The distribution system with two manufacturers and multiple distributors is conidered in this paper.Assume that each distributor distributes the two products from the two manufacturers and the demands of the two products can be partly substituted.First,the total profit models for distributors and manufacturers are given.Then,based on them,the profit optimiation model for this distribution system is established,whose goal is to maximize the total profit of the entire distribution system and whose constraint is the service level at distributors as well as decision variables in order quantity.Finally,simuation results of this model on the pricing parameter,the loyal poportions parameter and the variance coefficients are proposed.更多还原