【摘要】 沉没成本效应是一种常见的非理性行为。本文从心理学角度对其进行了系统地介绍。文章概括了沉没成本及沉没成本效应的定义,沉没成本的种类和发生领域,并用心理学理论对沉没成本效应进行了解释。此外,文章还讨论了沉没成本的逆效应以及影响沉没成本效应的主要因素。更多还原

【Abstract】 The sunk cost effect is a kind of common irrational behavior.This paper gives a systematic introductions of the effect in the perspective of psychology.The article reviews the definitions of sunk cost and the sunk cost effect,the categories of the sunk cost effect and its functional areas,then makes explanations in terms of psychological theories.The reverse sunk cost effect and influential factors are also discussed.更多还原