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国际名车品牌汉译赏析
【摘要】 从商标翻译等效原则出发,对国际汽车品牌翻译进行赏析,总结出四种翻译方法,并指出无论以哪种方法翻译,都应考虑文化因素以达到促销的目的。
【Abstract】 This essay appreciates and analyzes the translation of automobiles’ trade marks from the angle of principle of equivalence theory, summarizes four translation types and points out that no matter what method is employed, cultural factors should be considered and thus can promote the sales of automobiles.
【关键词】 等效原则;
品牌翻译;
文化因素;
【Key words】 principle of equivalence; trade mark translation; cultural factors;
【Key words】 principle of equivalence; trade mark translation; cultural factors;
- 【文献出处】 西安外国语学院学报 ,Journal of Xi’an International Studies University , 编辑部邮箱 ,2005年03期
- 【分类号】H059
- 【被引频次】26
- 【下载频次】1161