【摘要】 仿拟是一种修辞现象,在广告中的运用非常普遍。它主要表现为词语和句子的仿拟。它的主要功能有:信息功能、劝说功能以及生动化功能。此外,仿拟的成立要依赖受话者的语言知识。更多还原

【Abstract】 There are parody of vocabulary and parody of sentences in advertising which perform several important functions: informative and persuasive function, vivifying function. Since parody is frequently employed in advertising, we should pay attention that whether it’s successful or not will depend on the readers’ knowledge.更多还原