【摘要】 运用文献综述和调查访问法分析概述了我国体育市场管理工作的沿革,对体育行政部门市场管理职能变化的规律进行了探索。同时通过研究体育市场管理中存在的主要问题,提出了改革和加强我国体育市场管理的基本思路。更多还原

【Abstract】 <Abstrcat>Using the methods of documentary summary and questionnaire investigation,the author summarized the evolution of the Chinese sports market management,and probed into the rules in the function transition of the market management for administration department. Meanwhile,basic thoughts on reforming and strengthening the management of sports market in China were put forward by analyzing the main (problems) existing in the sports market management.更多还原