【摘要】 经过客户许可的电子网络营销形式,是信息时代一对一营销的主要形式。对获取的电子信息资源分类以实现许可营销的收益最大化是其中的关键技术。目前,在我国许可营销尚处于起步阶段,企业大多采取Opt-out方式获取用户许可,它速度较慢,解释性差。运用决策树技术能最大限度地获得潜在客户的许可响应,挖掘客户的消费潜力。更多还原

【Abstract】 Permission Email Marketing (PEM), a permitted electronic network marketing, is the main marketing form of one-to-one in the information age. How to sort the obtained electronic resources is the key of maximizing the profit of PEM. PEM is at the first stage in our country that most firms adapt the Opt-out mode to get the clients’ permission. It has the disadvantages of much time, slow speed and bad explanatory. With the decision tree, we can get the potential clients’ permission maximally to digging the clients’ consumed potential.更多还原