【摘要】 由于信息用户需求趋向个性化、信息市场细分的极限化,信息商品营销的方式向定制营销型转变并发挥越来越重要的作用。文章分析了信息商品定制营销的概念、特点和策略,并就如何实现信息商品的定制营销提出了可行的方法。更多还原

【Abstract】 Because of the change of information user’s information necessity and information market falling to pieces, the patterns of information goods turn to scaled marketing. The thesis analyses information goods scaled market produce, concept, feature and tactics, at the same time, put forwards how to realize information goods scaled marketing.更多还原