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我国职业体育俱乐部融资现状、制约因素及策略

Current situation of and restriction factors in and strategy selection for the financing of professional sports dubs in China

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【作者】 卢文云熊晓正邓运来

【Author】 LU Wen-yun1, XIONG Xiao-zhen2, DENG Yun-lai1 (1. Department of Physical Education, Sichuan Electronic Science and Technology University, Chengdu 610054, China; 2. Management Institute, Beijing University of Physical Education, Beijing 100084, China)

【机构】 电子科技大学体育部北京体育大学管理学院电子科技大学体育部 四川成都610054北京100084四川成都610054

【摘要】 分析了我国职业体育俱乐部的融资现状和制约因素 ,在此基础上根据现代企业经营理论 ,提出了当前我国职业体育俱乐部的融资策略。

【Abstract】 Difficult financing is a choke point that restricts the development and expansion of professional sports clubs in Chi- na. The author analyzed the current situation of and restriction factors in the financing of professional sports clubs in China, and set forth some strategies for the financing of professional sports clubs in China currently on the basis of the said analysis and according to the theory of management of modern enterprises.

  • 【文献出处】 体育学刊 ,Journal of Physical Education , 编辑部邮箱 ,2005年01期
  • 【分类号】G812
  • 【被引频次】15
  • 【下载频次】576
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