【摘要】 运用文献资料法,对我国高校体育产业的研究现状进行了分析。现有研究成果主要集中在高校体育产业概念的界定、经营内容、经营目的及服务对象、经营方式及管理方式、基本特征、影响因素、发展对策等几个方面,并对目前高校体育产业研究的局限性进行了分析。更多还原

【Abstract】 Through document reference,this paper analyses the current situation of university sports industry in(China) and finds out that the present research findings are confined to the researches into definition,business scope,purposes,service object,operation methods,basic characteristics,influencing factors and development strategies of the university sports industry. The paper also analyses the limitation of current university sports industry to provide(reference) for the further research of university sports industry.更多还原