【摘要】 图书馆知识管理是21世纪图书馆管理所面临的新课题。本文从介绍知识与知识管理的涵义入手,论述了图书馆在实施知识管理中引进营销理念及可采用的策略,是运用市场规律策划图书馆知识产品与知识服务,以实现图书馆的社会效益和经济效益的管理手段和管理方法。更多还原

【Abstract】 Library knowledge management is an emerging issue confronting library management in 21st century. Starting with interpreting the concept of knowledge and knowledge management, this essay delineates management strategies and methods on how the library introduces marketing ideas and adoptable strategies to implementing ibrary knowledge management, which aims to enhance the social and economic effects of the library by applying marketing roles to strategising the library’s knowledge products and knowledge services.更多还原