【摘要】 通过对体验营销的概念及特点阐述,运用文献资料与调查访问法,从体验营销的角度出发对我国体育市场开发进行研究,提出了我国体育市场开发实施创新体验营销观念、加强体验营销人才培养等对策。更多还原

【Abstract】 With literature and investigation,through analyzing the concept and the feature of the experimental marketing,the paper made a research to the sports market of China and provided measures for the development of the sports market in China.更多还原