【摘要】 创意是广告的生命,创意绝妙的广告能吸引人们的注意,给人们深刻的印象,引起人们对某种品牌产品的关注,增加产品的价值,把企业的好产品变成消费者喜欢的好商品。广告设计中的创意思维,是广告设计人员在前所未有的情况下,创造出新的意念来。优秀和成功的广告设计师都是在创意思维上大胆探索前进的开拓者。缺乏创意思维,就不可能产生杰出的广告创意,发挥广告应有的感染力。文章旨在通过对广告设计中创意思维基本形式的分析及思维方法的研究,来深刻的探讨广告设计中创意思维的本质,使人们更加理解在广告设计中的创意思维。更多还原

【Abstract】 Creativity is the life of advertisement.An advertisement with marvelous creative ideas can draw people’s attention and impress them so deeply as to arouse their care over the product of some brand and add value to the product and turn the product profitable to its enterprise into one to which consumers prefer.Creative thought in ad-design is an ad-designer’s creating new ideas under brand-new circumstances. Excellent and successful ad-designers are all pioneers probing bravely in respect of creative thought,without which they can neither produce an outstanding advertisement, nor exert its influnce the advertisement should have.The thesis means to discuss deeply the essense of creative thought in ad-design to make people understand more about creative thought in ad-design through analyzing basic forms of creative thought in ad-design and studying ways of thought.更多还原