【摘要】 随着信息时代的到来 ,信息已是现代企业赖以生存和发展的一项极为重要的资源和约束条件。本文首次从信息哲学的高度来研究市场导向理论中信息的重要性和效用性。首先介绍了信息哲学和市场导向理论 ,接着重点从信息哲学的三个方面即信息的本质、信息的存在形式以及信息的效用研究市场导向理论。更多还原

【Abstract】 In the movement of Information Era, information becomes the most impor tant resource and restriction for the enterprises. For the first time, this pape r studies the importance and the effectuality of the information in the market o rientation theory from the angle of information philosophy. Firstly, this paper introduces Information Philosophy and Market Orientation Theory. Secondly, the a uthor analyses Market Orientation Theory in terms of three aspects of imformati on philosophys that is, essence, form and effectuality.更多还原