【摘要】 世界晚报市场呈现整体衰落之势,而中国的晚报市场虽然受到早报的不断冲击,但仍然存在相当大的空间。在上海、北京等大城市相继出现了第二份晚报。即所谓的“一城二晚”现象。这一现象的出现,将改变中国晚报市场长期以来区域性强,竞争不温不火的格局。更多还原

【Abstract】 The market of "evening paper" is declining. The trend is apparent in prosperous newspaper business country like USA. Although the sale of "evening paper" in China is also penetrated by the sale of "morning paper", there is still room for growth. In addition, a second "evening paper" is emerged both in big cities like Shanghai and Beijing etc., that is said"two evening papers in the same city".Such phenomenon shall have comparatively big influence on China’s newspaper market structure, change the long-term strong regional position of major "evening paper", facilitate competition and accelerate the development of newspaper market as a whole.更多还原