【摘要】 顾客生涯价值理论主要研究单个顾客生涯价值和群体顾客生涯价值等,顾客生涯价值模型分为顾客生涯价值计算模型和群体顾客分析模型。有效解决顾客生涯价值模型的局限性、增加其实用性,是顾客生涯价值理论今后研究的方向。更多还原

【Abstract】 The main point of the value theory of the customer career has a single and crowd ones,and the value patterns of the customers career are divided into the value caculation patterns of the customers career and analytic patterns of the crowd customers.It is a research direction to solve its limitation and add to its practice.更多还原