【摘要】 <正>如果将品牌比作是商品的一张脸, 那么名称、标识等就是脸上的五 官,而包装当之无愧就是脸谱。可以说, 包装是品牌的一部分,没有包装就没有 品牌,没有品牌也就无法开展市场竞争。更多还原

【Abstract】 The initial function of packing was protecting commodities and convenienting for transportation. Along with development of the times, the packing has became powerful marketing measure for enterprises. Good packing can not only provide convenience for consumers, but also can creative promotion value for marketing. The function of packing in marketing, how to implement packing strategy in the market competition, and strategy of packing innovation were introduced in this article.更多还原