【摘要】 <正>我国乳业在迅速发展的同时,进入了行业无序竞争的状态,使得中国乳业中的一大批中小企业不得不探索生存与发展的策略。生存与发展的策略要基于企业本身的价值链,如果脱离价值链,就成为了多元化策略,企业走的是另一条道路。在价值链上实施策略,首先要理清价值链的本质含义及策略实施的本质规律,才能事半功倍,如果盲目开展,很可能不得其法,难以达到预期效果,甚至将陷入泥沼。更多还原

【Abstract】 Strategy of survival and development must be based on the value chain of enterprise itself, and if separating from the value chain, strategy would became the multiplex one. Value chain of the dairy enterprise is generally composed of pasture, installation, product, brand, channel, customer and so on. The first five parts are initiative, and their strength and weakness are responding the relations with customers, and affecting customer’s demand therefore. Profit pattern of value chain based on innovation were introduced in this article.更多还原