【摘要】 运用文献法、调查访问法和逻辑分析法,对有关全民健身市场网络的运行机制问题进行调查和研究。分析了市场机制对于全民健身市场网络资源的合理配置以及促进体育生产与服务发展的积极意义和局限性。阐述了在目前社会转型期,我国政府的宏观调控对于全民健身市场网络的运行仍具重要性和必要性。同时指出,运用中外健身市场在网络平台上的作用与合力,有利于提高我国体育经营单位的管理和生产水平,但期望通过这一战略联盟来实现和满足我国全民健身市场的需求这一目标是不现实的。寻求国内体育市场的“内部”网络联盟,在一定意义上,这才是真正走上了体育市场网络联盟之路。更多还原

【Abstract】 By using the method of documentary, investigation and logical analysis, this pap er carries on a research of the problem in the operating system of nationwide bo dy-building market network. The writer analyzes the market system’s positive mea ning and limitation to the rational disposition of network resources of nationwi de body-building market and promoting production and service. It explains that d uring social transformation period, the macro-control of our government is very important and necessary to the operation of the network of nationwide body-build ing programs market. The writer also points out: It was helpful to improve the m anagement and production of the sports operation firms in our country by using t he function and cooperation of fitness market on network platform. But the expec tation to realize and meet the demand of the nationwide body-building programs m arket in our country through this strategic alliance is unrealistic. However, se eking the "interior" network alliance in the domestic sports market in some degr ee is the real way to network alliance of sports market.更多还原