【摘要】 夏威夷群岛是世界上著名的岛屿旅游地，是以休闲、娱乐为主要旅游目的的地区之一。 通过美国夏威夷州2003 Annual Visitor Research Report，获得第二手关于夏威夷旅游者的详细数 据资料，依据旅游者行为特征的研究方法，对数据进行技术处理，找出夏威夷群岛主要客源地 (Major Market Areas，MMA)游客行为特征，旨在对我国海岛旅游业发展有所启示。更多还原

【Abstract】 Hawaiian Islands is a famous island travel destination in the world,one of the areas taking recreation,amusement as main travel purpose.Based on the second-hand data got from Hawaii 2003 Annual Visitor Research Report of the U.S.A,the author finds out the visitors characteristics of Major Market Areas in Hawaii.The findings could help in developing the tourism industry of island in our country.更多还原