【摘要】 通过分析品牌概念的演化过程和品牌种群的演化机制,揭示了品牌种群从诞生时少量品牌、到发展时众多品牌、再到成熟期少量知名品牌的变化过程。更多还原

【Abstract】 The paper analyzes the conception of brand and the evolution rule of brand population, by which brand population experiences the whole transformation process: small number brands in born days, more brands in development period then a few brands in maturity.更多还原