【摘要】 针对房地产市场的过度开发,基于行为经济学的理论,从预售的角度阐述开发商的非理性心理行为(过度自信、过度偏爱自有信息)所引致的非理性供应行为。简述了基本的理论框架,建立了开发商的非理性决策模型,并得出了行为经济学理论用于房地产供应决策的一般框架,最后用实际数据描述性地说明了非理性心理行为存在的合理性。更多还原

【Abstract】 Aiming at the over-development in real estate markets, the irrational supply behavior resulted from irrational psychological behavior (over-confidence, self-contribution) of real estate developers is elaborated from the pre-sale point based on classic behavior economics theory. The basic theoretical framework was firstly introduced, and then one model about developers’ irrational decision was established. The common framework was put forward, in which behavior economics theory was applied to real estate supplying decision. Finally, the rightness of the inducement was showed by actual data.更多还原