【摘要】 本研究采用问卷调查、专家访谈、文献资料、数理统计等方法对高校体育市场投资前景进行了研究。研究表明:高校体育市场消费潜力大,市场投资、开发前景看好,如按目前平均每所高校1万人计算,则仅高校学生的年体育消费额就可达4380000~5060000元。如再加上社会大众在高校内的体育消费额,数量将更大。研究认为高校体育市场值得投资商进行投资、开发。更多还原

【Abstract】 In this essay, the author studies the perspective of the investment in physical culture in colleges and universities by means of questionnaires, experts ’inquiries ,documents materials, mathematical statistics and so on. The study shows that physical culture market in colleges and universities has great potentialities and good market investment and exploration perspective. If calculated according to the fact that there are averagely 10,000students in each college and university, only colleges’ and universities students’ annual physical culture consumption will be as high as 4,380,000~5,060,000yuan .The number will be larger with the social public’s physical culture consumption in colleges and universities added to it. The study considers it is worthwhile for the investors to invest and explore colleges’ and universities’ physical culture market.更多还原