【摘要】 在经济文化一体化的时代,文化都市建设成为现代城市发展的新的增长点。面向新经济时代的南京城市形象定位是:建设文化都市,并发展成为世界文化之都。以“学在南京、成功世界”的底蕴、“博爱之都”“世界第一城垣”的营销形象,创造“学习型城市、创新型城市”的品牌,建设“科技先导、古都特色、滨江人居、大学一流”为一体的世界文化之都。南京文化都市的建设策略是:立足文化产业经营、实施科技先导战略、构建五大特色工程、创新思维体制环境。更多还原

【Abstract】 During the incorporate era of economy and culture which is under the knowledge economy and WTO system, the city developing theories basing on knowledge are forming and the construction of cultural city is becoming a new increase point in modern city development. This article tries to give some suggestions on image positioning and construction strategy of Nanjing City. There are several reasons to construct Nanjing as a cultural city. Firstly, it is a tactic decision-making which will not only inherit but also transcend its centuries-old history of Nanjing City and it is a choice of the strategy to meet the challenge from modern knowledge economy, it is to bring into play the dominance of manpower resource potential in Nanjing city, and form more strong economic dominance. Secondly, it is a necessary step in which to show the charm and enhance the competition capability of Nanjing city for making Nanjing become an international city. Of cause, it is a carrier to realize the expanding of culture capital and economy capital and a important symbol of a modern key city which is full of economy energy. As a result, in the new economic era we try to regard the image of Nanjing City as below: not only a culture city in China but also a culture city in the world. Further more, the most important thing is to filter such ideas to the activities of culture and economy in order to train a good invest environment, a beautiful human environment, an excellent educational environment, etc. As a result, the cultural and industry competition and the international degree will be enhanced greatly. Putting "studying in Nanjing and making success in the world" as the inside information, choosing "the city of caritas" and "the city of primo" as the image, creating "studying and innovation" as the city brand, we will build an international cultural city, with which science and technology is forerunner, and ancient city is characteristics, occupying along Yangtse River and owning first class university. At last, the article shows the ways to create a cultural city, they are: operating cultural industry, actualizing the strategy of science and technology as forerunner, building five characteristic projects and innovating thinking system conditions.更多还原