【摘要】 客户关系管理是一种基于全新的现代管理技术与信息技术的管理理念,针对中国当前商业银行全新的竞争环境,从管理学角度综合分析了新形势下银行客户关系管理的内涵与商业银行客户关系管理的特点,以及在商业银行中实施新型客户关系管理的必要性与效用性,并有针对性地提出了构建新形势商业银行客户关系管理的框架、要件与策略。更多还原

【Abstract】 Customer’s relationship management is a kind of management concept based on brand-new management and information technology.In view of the present banking’s environment of our country,the article analyses the concept of customer’s relation management and characteristic of commerical bank new customer’s relationship synthetically,and implement the necessity and utility of implementing customer’s relation management in the banking in terms of management,and it also brings forward the frame,suggestions and tactics in construction.更多还原