【摘要】 2004年,一场强劲的“蓝色风暴”,使无数卖酒与饮酒者“随风起舞”。这就是“洋河”及其“蓝色经典”系列酒的魅力效应。从“天蓝瓶”到“蓝色文化”,从传统特色包装到经典文化概念打造,“蓝色”已成为“洋河”品牌的DNA。“洋河”卖的是品位、是时尚、是现代文明的象征与丰厚内涵。(小雨)更多还原

【Abstract】 In 2004,the overwhelming "Blue Storm" greatly triggered off the excitement of numerous drinkers and liquor distributors. The irresistible charm of "Yanghe Liquor" and series of "Blue Classic" liquor products had aroused people′s attention. From "Cerulean Liquor Bottles" to "Blue Culture" and from traditional special liquor packing to development of classic culture concepts, "Blue" had become DNA of "Yanghe" brands. "Yanghe" sold consumers the concepts of "chic and vogue" and became the symbol of modern culture with profound cultural background.(Tran. by YUE Yang)更多还原