【摘要】 本文旨在了解澎湖列岛居民生态旅游的认知与发展生态旅游的态度 ,并探讨居民基本资料与其对生态旅游认知和发展生态旅游态度之间的关系。经统计分析后发现 :居民基本资料的不同会造成生态旅游认知与发展生态旅游态度的差异。最后透过典型相关分析发现 ,居民生态旅游的 5个认知因素与发展生态旅游的 6个态度因素间都具有相关性 ;居民对生态旅游的认知程度愈低者 ,在发展生态旅游态度上则愈不积极更多还原

【Abstract】 This paper aims at understanding the residents’ perception and attitude towards ecotourism and developing ecotourism in Penghu Islands,and exploring the relationship between residents’ basic material and their perception about ecotourism and attitude towards developing ecotourism.Based on the research findings,there are significant differences between residents’ sociodemographic characteristics and their perception about ecotourism and development attitude towards ecotourism.As indicated from the factor analysis,five ecotourism perception dimensions of the residents and six attitude dimensions are interrelated.The lower the residents’ perception towards ecotourism,the less active their attitude will be towards ecotourism.更多还原