【摘要】 科技期刊竞争的实质是品牌的竞争,探讨科技期刊品牌决定因素,国际品牌期刊经营的成功经验,以及我国科技期刊品牌的创建和经营的实践和策略,指出实施品牌战略是科技期刊可持续发展的基础。更多还原

【Abstract】 Science and technology journal competition is brand competition in nature. The paper has explored the decisive fac- tors in the creation of famous brands in sci-tech periodicals, the successful experience of operating international famous brand periodicals and the practice and tactics in the creation and operation of famous brand sci-tech periodicals in China. The paper has pointed out that implementation of famous brand tactics is the basis of sustainable sci-tech periodical development.更多还原