【摘要】 旅行社是介于旅游吸引物与旅游者之间的组织者,它对地理区位的选择是本文的探讨重点。本文以上海春秋国际旅行社为例,归纳它在国内宏、微观选址的经验,得到其以省会城市、著名旅游城市、新兴经济发达城市为节点的宏观网络和以中心门市及社区门市为节点的微观网络;根据区位因素理论,初步分析了与旅行社空间区位选择有关的一些因素,包括对市场、成本等一般性因素的分析和对行为等特殊性因素的分析;最后,提出旅行社的区位扩张不仅要重视物理空间,也要重视网络信息空间。更多还原

【Abstract】 Travel agency stands between tourism attractions and tourists as an or ganizer, and its selection of locations is the very focus of this paper. The pap er draws from the experiences of location selections of Shanghai chunqiu interna tional travel agency, frames out its macro network jointed by offices in provinc ial ca pitals, famous tourism cities and the newly developed cities and a micro network jointed by its head office and community outlets in Shanghai. It uses locationa l factors theory to analyze the factors related to location selections of a trav el agency. The analysis covers not only general factors as markets and cost, but also special factors like behaviors. It concludes that equal emphasis should be put on both geographical space and network information space.更多还原