【摘要】 书籍传播是传播学研究的一个重要领域,娱乐是传播媒介的重要功能。然而,在传播学的历史上,由于新闻学作为传播学形成的最主要的宗源,因而在媒介的研究方面,中外学人对书籍传播的研究相对较少;同时,娱乐虽然是传播媒介的重要功能,但除了上世纪60年代的斯蒂芬森的有关媒介的娱乐研究外,传播学的功能研究多集中在媒介对社会的实用传播领域方面。传播媒介在研究领域更多地作为一种社会改造的工具而存在,从而忽略了传播媒介作为娱乐的“玩具”的存在意义。本文是从书籍传播的历史角度,考察书籍传播中的娱乐因素存在现象,从而总结娱乐在传播媒介中的一般规律,进而,可以对现代大众传播媒介的娱乐功能的认识有一定的指导意义。更多还原

【Abstract】 Book transmission is a very important subject in the study of transmission, while entertainment is one of the important functions of media. In the history of transmission, scholars of China and abroad have made less study on book transmission due to the fact that journalism is the main part to form transmission. Although the important function of transmission is entertainment, yet in the realm of transmission study, more emphasis has been put on the practical effect of media. Stevenson’s study on entertainment in 1960s has been the only exception. Since the study of transmission media exists as a tool of social reformation, the significance of the media as entertainment “toy” has been neglected. Based on the history of book transmission, this thesis discusses the entertainment factors in book transmission, summarizes the general principle of entertainment in transmission media, and gives highlight to understand the entertainment function of the modern public media.更多还原