【摘要】 针对大众媒体的权利日益膨胀,竞技体育与大众媒体的关系日益密切,通过文献检索和数理统计分析法,阐明了大众媒体对竞技体育的正负影响,指出传播媒体可以帮助竞技体育扩大影响面,进一步推广竞技运动,并就充分利用传播媒体的优点,扬长避短,促进竞技体育自身发展作深入探讨。更多还原

【Abstract】 In the context of booming predomination of mass media over the publicans enhancing affiliation between mass media and sports.This essay,which mainly discussed both Positive and negative influence the mass media exertion athletic sports by literature Searching and an analytic approach of mathematic static,can help athletic sports make good Use of the advantages of the mass Media;maximize its favorable factors and minimize unfavorable maximize its favorable factors and minimize unfavorable ones;further advance the development of the athletic sports.更多还原