【摘要】 随着区域间旅游竞争的加剧,旅游区域间的联盟与合作日渐成为一种必然趋势。政府主导是区域旅游合作的重要保证。区域间旅游的合作可以表现在多个方面,合作营销是其中最重要、最基本的一个方面。更多还原

【Abstract】 With the competition of regional tourism becoming more and more intense, regional tourism alliance and cooperation is turning to be an inevitable trend. The dominance of government will be the important asurance of regional tourism cooperation. There are kinds of forms of regional tourism cooperation, but symbiotic marketing is the most important and fundamental one.更多还原