【摘要】 我国是钨资源大国,钨电极在亚弧焊接中已得到广泛应用。我国钨电极的年总产量约占全世界钨电极产量的3/4,且出口约占50%,因此把握好钨电极产品的营销策略是值得研究的课题。本文对钨电极国内外生产商、目标市场,以及在各目标市场上的营销策略进行了分析和探讨;对目前中国产钨电极的现状做出了客观的评价,分析了我国钨电极价格低的主要原因,提出了提高海外市场营销能力和产品质量、不断开发新产品是今后努力的方向。更多还原

【Abstract】 China is a country with rich tungsten resource, tungsten electrodes have been widely applied in the TIG welding.The annual output of tungsten electrodes within China accounts for 3/4 of that in the world,and export alone accounts for 50% of the world’s volume.Therefore,it is worth studying how to grasp the marketing strategy of tungsten electrodes. A brief introduction to both International and Domestic manufactring,target market and the marketing strategies for tungsten electrodes are presented in this paper, an objective evaluation to Chinese tungsten electrodes is also provided.The main reason for the low price of tungsten electrodes is analyzed along with suggestions to improving the marketability and product quality in oversease market.Development of possible new products is also suggested for the future.更多还原