节点文献
中国虚拟电信运营的策略研究
Tactic research on virtual network operation in China
【摘要】 首先,给出虚拟电信运营的来源、概念和前提条件,并对虚拟电信运营的前提条件进一步讨论;然后,对虚拟电信运营商应具备的条件进行阐述和分析,其中涉及到品牌、分销网络、创新能力、营销能力等;在此基础上,提出了中国发展虚拟电信运营的策略,并对其进行了详细的分析。
【Abstract】 The paper firstly introduces the origin conception and prerequisites of virtual network operation and analyses the prerequisites further.Then,the paper expounds and analyses the conditions of virtual network operators including brand distributing network innovation competence and marketing competence,etc.Based on the above analysis,the paper puts forward the tactics of virtual network operation and analyses the tactics in details.
【关键词】 虚拟电信运营;
虚拟企业;
运营策略;
【Key words】 virtual network operation; virtual enterprise; operation tactics;
【Key words】 virtual network operation; virtual enterprise; operation tactics;
【基金】 国家软科学项目(2003DGQ2D045);黑龙江省科技攻关项目(GZ03D403)
- 【文献出处】 科技与管理 ,Science-technology and Management , 编辑部邮箱 ,2005年05期
- 【分类号】F626;
- 【被引频次】2
- 【下载频次】109