【摘要】 随着我国产业集群的发展,区域品牌建设已被越来越多的政府官员和学者所关注,但区域品牌的相关理论相对缺乏。结合区域经济学、产业经济学、市场营销学的有关理论,探讨了区域品牌的生成机理和成长路径,并提出区域品牌成长路径的五阶段模型。更多还原

【Abstract】 With the development of industrial cluster in our country,building regional brand has drawn attention from more and more officers and scholars.But the relevant theory about regional brand is relatively lacking.This paper try to explore the generation mechanism of Regional brand and its evolutionary path,and proposes the five-phase model with the theories of regional economics,industry economics and marketing.更多还原