【摘要】 随着近年来对实物期权研究的深入,有关实物期权的讨论在许多领域、许多层面已得到越来越多的重视。针对新产品投放市场的过程,从现实期权领域中的学习期权以及转向期权两个角度,对新产品的市场化过程作出全新的诠释和分析,并阐述了实物期权方法在新产品市场化过程中的作用。更多还原

【Abstract】 With the growth of research about real options in recent years,the discussion of real options has gotten more and more attentions from many areas and sides.To the commercialization process of new products,this article gives a total new analysis and explanation from the study option and switchdown option.It also expatiates on the role of real options in the commercialization of new products.更多还原