【摘要】 信用资源已经代替物质资源、人力资源和资本资源成为企业最为重要的竞争优势。目前我国旅游市场上的信用缺失行为虽然得到了比较有效的控制,但服务质量和市场秩序问题依然是制约旅游业进一步发展的瓶颈。本文运用博弈理论分析了旅游企业诚信他律的机理,由此提出加强旅游企业信用建设、确保旅游市场秩序建立和规范的措施。更多还原

【Abstract】 The credit resources has replaced the material resources, human resources, and capital resources and has become the most important competitive advantage. Now, the lack of credit has been controlled effectively. However, the problem of the service quality and the market order still keeps back the tourism industry to develop in the future. This paper analyzes the mechanism of honesty and ethics of the tourism enterprises by the game theory, and puts forwards some measures to reinforce the ethics construction of the tourism enterprises and ensure the construction and the regulation of the market order.更多还原