【摘要】 在经济全球化程度愈来愈高的情况下,中国作为WTO成员国已经取消外资进入零售商业的限制,必然导致零售商业市场竞争的进一步加剧。本文拟从我国零售商业品牌现状分析入手,对零售商业品牌结构、打造策略进行探讨,尽快打造我国有竞争力的零售商业企业。更多还原

【Abstract】 As WTO members, In a situation that the power of economic globalization is stronger and stronger, Chinese govern- ment has already permitted that the Foreign corporation invest in retail trade. It must cause the further aggravation of the market competition of retail trade. This thesis analyze the brand current situation and the brand structure of retail trade in China, propose to create our own competitive retailing brand.更多还原