【摘要】 本文对我国工商业客户关系管理(CRM)系统进行了分析和探讨,内容涉及到CRM的基本概念、工商企业CRM系统的结构模型、CRM系统的功能模块,以及工商业实施CRM系统的目标、过程和效果。更多还原

【Abstract】 This paper analyse and discuss customer relation management system in industry and commerce of our country, the content involves the basic conception of CRM, structure models of CRM system in the industrial and commercial enterprises ,the function module of CRM system and the goal ,course and result of CRM system. Of implement in industry and commerce更多还原