【摘要】 国际互联网(Internet)是继报纸、广播、电视三大媒体之后的“第四媒体”。与传统媒体相比,互联网传播改变了传统传播观念中的“传播者”与“受众”之间的界限,使传播主体发生了变化。网络传播从根本上改变了“受众”在传播中的地位。在网上,受众不再是处于被动的接受端,而是可以主动搜索自己感兴趣的信息,根据自己的需求选择信息的内容。本文将通过对大量调查数据的对比分析来探讨进入新世纪后互联网受众的发展趋势。更多还原

【Abstract】 Internet is called the fourth media,which happens following the three traditional media including newspapers,broadcasting and TV.Compared with the traditional media,Internet communication changes the demarcation line between communicator and audiences in traditional communication ideas,which makes the communication main body change.Internet communication changes audiences’ status in communication radically.The audiences are not passive receivers but can initiatively search for interesting messages and choose the contents of the messages according to their own needs.This paper will probe into audiences’ developing trend of Internet when entering the new century,by comparing a large amount of survey data.更多还原