【摘要】 在国际商务沟通中如何遵守礼貌原则,即如何恰当地对待面子威胁行为(FTA),尽量保留交易对方积极、消极两方面的面子,都需要恰当地运用礼貌和礼貌语言策略。此外,在国际商务沟通中,必然涉及到不同国家之间的文化差异,因此在沟通中也须顾及到在不同文化中如何得体地运用礼貌原则。更多还原

【Abstract】 In international business communication, the politeness principle should be used tactically to keep the negative face and positive face of the business partner thus avoiding the face threatening act(FTA); additionally, the different cultures and customs in different countries should also be taken into account. This paper deals with how to use the politeness strategy in the cross-culture environment in order to make a successful communication.更多还原