【摘要】 旅游企业目前在营销道德方面存在着对旅游者不公平、欺诈旅游者、损害竞争者利益的现象。加强旅游企业营销道德建设越来越迫切和必要。应通过确立旅游企业营销道德的基本规范,树立正确的营销观念,以加强员工的责任感和企业文化建设,造就一支具有高尚道德的团队。更多还原

【Abstract】 the fast devel opment and the strong industry drive of the tourist industry make a lot of countries and regions regard tourist industry as key industry and guide industry of the economic development one after another.Because of the particularity of tourism product and the change of circumstances,Marketing Ethics of Toursm Enterprises has aroused general concern.This article analyzes present situation of tourism enterprises and factors influencing marketing ethics of tourism enterprises and then advises how to improve its marketing ethics standard.更多还原