【摘要】 日本是当今世界主要的旅游者输出国,从1964年日本海外旅游市场开放至今的40多年的发展过程中,其海升旅游呈现出日益多元化的形势,大众化旅游观念逐渐转向追求独特的自身体验。中国是日本游客最主要的旅游目的地之一,日本游客亦在北京的入境游市场中占有重要的份额,在强手如云的国际旅游市场中,glocal化是保持北京作为旅游目的地竞争力的关键所在.更多还原

【Abstract】 Japan is one of the main tourist export countries in the world. Since Japanese government opened its overseas travel market in 1964, its overseas traveling choices become more and more diverse, and its travelers tend to search for unique experience instead of being a mass tourist. China is one of the main Japanese overseas travel destinations, and Japanese travelers play a very important role in Beijing import tourism market. Glocalization is the key to making Beijing more competent in the very competitive international tourism market.更多还原