【摘要】 广告语言艺术是商品经济大潮语言研究中的一个热门课题。通过搜集大量的商品广告用语 ,并加以分类整理 ,运用语言科学知识进行分析研究 ,从修辞角度论述了现行广告用语的若干手法及其表达效果更多还原

【Abstract】 Advertisement language art is a hot issue in the commodity economy trend. By collecting vast commodity advertisement language, classifying exquisitely, analyzing and researching by making use of language scientific knowledge, the paper demonstrates some methods and presentation effects of current popular advertisement language from the angle of rhetoric.更多还原