【摘要】 文章在对传统竞争优势理论进行考察、整合的基础上,构建并探讨了企业竞争优势源于产业力量、企业能力和顾客价值三者复合而成的立体动态竞争优势场;采用矢量等定量方法来评价整体竞争力,进而指出了企业战略调控的方向。更多还原

【Abstract】 Based on the comment and integration of the traditional theories of competitive advantage,this paper constitutes and discusses a dynamic structure model of ’enterprise competence-industry force-custom value’ field,which unveils the origin of enterprise competitive advantage.Moreover,this paper values an integral competence by the vector quantification method , adjusts and controls effective competitive strategies according to this model.更多还原