节点文献
电子零售的产品选择评价指标体系研究
Evaluation Index Systems of Product Selection in E-Retail
【摘要】 什么样的产品/服务适合在互联网上销售,或者适合一个具体的电子零售体系环境,现阶段并没有一个完整的评价体系来加以判断。通过考察电子零售的各个环节,挖掘对产品特性起作用的因素,建立起一套判断和优选电子零售产品的评价体系,并介绍了每个指标的具体含义。
【Abstract】 What kinds of products/services are suitable for on-net sale or for a specific environment of a certain e-retail system can still not be judged by a systematic theory available currently. Through examining each phase in e-retail and mining the factors which make the characters of products work, an evaluation index system to judge and select the e-retail products was proposed, and the content of every index discussed.
【基金】 国家自然科学基金资助项目(70271031);中国博士后基金资助项目(2003034481)
- 【文献出处】 管理学报 ,Chinese Journal of Management , 编辑部邮箱 ,2005年04期
- 【分类号】F713.36
- 【被引频次】4
- 【下载频次】296