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基于快变市场的新兴技术产品更新策略
Quickly Changed Market-Based Renewal Tactics for Products from Emerging Technology
【摘要】 从把握快变市场的特征入手,通过分析技术、需求以及竞争等变化不断加快所带来的各种影响,探讨企业在新兴技术产品的更新决策中面临的一些新因素和新原则,并提出基于快变市场的企业产品更新的一些新策略。
【Abstract】 Starting with the characteristics of quickly changed markets, the authors analyzed different factors rapidly changing technology, demand and competition and discussed some new factors and principles when firms would decide renewing their products from emerging technology. On the basis of quickly changed markets, this paper put also forward some tactics for emerging technology.
【关键词】 快变市场;
新兴技术;
产品更新;
市场策略;
【Key words】 quickly changed market; emerging technology; renewal; marketing tactics;
【Key words】 quickly changed market; emerging technology; renewal; marketing tactics;
【基金】 国家自然科学基金资助项目 (70 2 72 0 42 )
- 【文献出处】 管理学报 ,Chinese Journal of Management , 编辑部邮箱 ,2005年03期
- 【分类号】F273.2
- 【被引频次】44
- 【下载频次】300