【摘要】 从解说方程与解说交流过程模式的共性中分析出环境解说的SM RM模式,它包括3个关键成分,分别为受众、资源和解说技术。并就此提出了若干SM RM模式在环境解说中的应用方法。更多还原

【Abstract】 From the interpretive equation and the model of interpretive communication process,this paper concluds Sender-Message-Receiver Communication Model(SMRM),which includs three key components,such as,the audience,the resource and appropriate techniques,and puts forward some methods used in environmental interpretation from the audience,the resource and appropriate techniques,which includs knowledge of the audience,knowledge of the resource,linking the audience to the object,training interpretive staff,keeping message simple,selecting interpretive media,using words in interpretation,empowering the audience,sharing traveling experience and information feedback,etc.更多还原